E-Commerce Operations

Expertise in Tmall, Douyin, and JD: Your Gateway to China's Digital Marketplace

As a full-service China e-commerce enabler, Genuine helps brands enter and thrive on Chinese e-commerce platforms. Maximize your e-commerce potential.

As a full-service China e-commerce enabler, Genuine helps brands enter and thrive on Chinese e-commerce platforms. In particular, we have specialized expertise in Tmall, Douyin and JD, providing brands with tailored e-commerce solutions, store setup, operations, marketing and other related services.

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Lewis Liu
Associate

What we're doing

Our team of local and global experts draws on first-hand experience from professional store operations to support brands thrive and seize opportunities in the new digital era, using analytics and state-of-art operational strategies. We offer a comprehensive set of services including:

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Supercharge your brand with our creative solutions! Discover how our expert team of designers, marketers, and strategists can elevate your business to new heights. From visual identities to impactful campaigns, we have the skills and expertise to make your brand stand out in a crowded marketplace.
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Store Application & Setup
We help our clients to set up stores on Chinese e-commerce platforms, establish an online e-commerce infrastructure and provide assistance throughout the whole application process. Our experience and network not only helps you avoid making detours during application, but also helps you identify the sweet spot to start off your business.
Daily Store Operations
We bring visitors to the store and driving conversion rate, including performance marketing campaign planning, KPI-driven on-platform marketing, such as keyword bidding optimization and banner ads. We also ensure smooth communication with Alibaba and functional communication with your team.
Design & Banner
We design the store layout and optimize it for conversions along with user experience. We also help international brands adapt their branding and product offerings to the Chinese market, including product registration, translation of product descriptions and creation of marketing materials in Chinese.
Customer Service
Exceptional customer service is a critical part to the success on Tmall. We take care of this by offering comprehensive support to brands which includes responding to customer inquiries, managing complaints and returns, as well as processing refunds. Our expert customer service support ensures that brands can maintain a positive reputation and build customer loyalty on Tmall.
Analytics & Reporting
Understanding the needs of many businesses and the high level of synergy we can achieve with our partners, we provide regular reporting to help our clients understand their online store's performance, including website traffic, sales data, as well as latest market dynamics and customer behavior.
Order fulfillment and logistics
We understand what a resilient and flexible supply chain means to your business and the effort required to achieve it. That is why we help brands manage their inventory and fulfil orders on your e-commerce platforms, including handling shipping and logistics within China, managing inventory levels, tracking stock levels and clearing customs at the border.

Chinese Speed, German Quality, Global Relevance for best results

Strong team of global experts with deep management know-how on the ground to tailor your China strategy German quality in project delivery, store management and execution as part of our company's DNA Choice of many clients around the world from Asia, Europe to America

Strong network, Proximity to the market to power your business

Network of sales channels and key decision makers to accelerate your success Fully digitalized partner to make effective, data-driven decisions and release full growth potential Flexible payment and billing solutions from our Berlin and Shanghai offices

FAQ
Frequently asked questions

We understand that you may have queries, and we're here to provide you with clear and concise answers. Browse through this section to find solutions to common concerns and gain a better understanding of how we can meet your needs.If you don't find what you're looking for, feel free to reach out to our friendly support team who will be more than happy to assist you.

Which major e-commerce platforms should my brand be presented in China?
What are the main features of the Chinese e-commerce platforms?
My brand only has limited budget. Which platform should I go to?
Can I set up my Chinese online shop to sell in China?
Can I sell my products in China without any registered legal entity or subsidy in China?