Douyin has now its own shopping festival

The TikTok-sister Douyin is not only challenging Chinese players with its "818 Trendy Goods Festival".

In 2021 Douyin held the “818 Trendy Goods Festival“. Fueled by different discounts and thousands of livestreams, they created a revenue of more than 4 billion EUR. What does that mean for Amazon and Co. if TikTok is now also entering the ecommerce stage? Read our article in the German "e-commerce Magazin".

You can read the complete article here (German language)