Can Foreign Brands Benefit From the New ecommerce Trend? Our founder Damian Maib answers that in the "Ticker" magazine.
Social Commerce, or ‘Social Shopping, ’is the act of buying directly on social media. Social Commerce is not social media marketing: while both are closely related, the latter leads traffic to a website, platform, online shop, etc. Social commerce, on the other hand, cuts that step — the user is exposed to the production social media directly or through social connections, and can complete the purchase within the platform. The form or content of social engagement varies: it could be livestreaming on Douyin with famous influencers and KOLs (Key Opinion Leaders); less famous ones but highly suitable KOCs (Key Opinion Customers); pictures or videos of microbloggers on Xiao Hong Shu (LittleRed Book), and more. One of the olde stand purest forms of social commerce is recommendations. In China, WeChat is still the prominent channel for peer-to-peer communications: customers recommend products that can be purchased directly within the WeChat e-commerce ecosystem. Last but not least, group purchases — as the ones done on Pinduoduo — have been a rising trend in social commerce.
The complete article and a lot of other interesting content you can download here.
Genuine is a leading Shanghai-based agency that specializes in bridging brands and Chinese commerce. We provide hassle-free, responsive, and dependable services to facilitate a swift entry and soft landing into the complex Chinese market. With our team of digital natives and extensive expertise in China, we offer a holistic approach to long-term brand building and strong ties to local sales channels.
