Alibaba splits - an opportunity for Chinese e-commerce

Damian Maib, founder and CEO of e-commerce agency Genuine, on the planned split of Alibaba

The split of Chinese online giant Alibaba into six independent companies will have a lasting impact on global and Chinese online commerce.

"Alibaba is currently stagnating, while platforms such as Douyin, Kuaishou and Pinduoduo are growing in China," says expert Damian Maib, He sees this as an opportunity for new dynamic growth in the industry.

Read the full article with our founder and CEO, Damian Maib, on etailment Morning Briefing