Genuine

Market Analysis and Strategic Entry:

Our initial step involved a detailed market analysis, focusing on understanding the skincare sector's dynamics in China. We evaluated competitive products, consumer trends, and regulatory requirements to identify a market entry point that aligned with Sebamed’s strengths in offering medically oriented skincare solutions. This comprehensive analysis helped us position Sebamed’s products effectively, catering to the Chinese consumers' growing demand for quality and dermatologically tested skincare.

Operational Integration and Local Compliance:

We meticulously managed all aspects of Sebamed’s e-commerce operations, ensuring seamless integration into the Chinese market. This included setting up and managing online stores, navigating complex customs processes, and ensuring all products met local regulatory standards. By handling these critical operational aspects, we enabled Sebamed to focus on their core business while we ensured their market compliance and operational efficiency.

How we made it

In our partnership with Sebamed, we've fostered a relationship that mirrors the brand's dedication to quality and precision. Taking on the role as Sebamed's exclusive online distributor for the Chinese market, we've tailored every facet of our strategy to align perfectly with Sebamed's core values and business objectives. This collaboration is built on a foundation of trust and mutual respect, which is essential for navigating the complexities of the Chinese e-commerce landscape. Our commitment extends beyond sales; it encompasses a comprehensive support system designed to enhance Sebamed's brand integrity and customer loyalty. Through this partnership, we've not only achieved significant market penetration but also set the stage for potential expansion into other Asian markets. This venture reflects our capability to adapt, innovate, and drive success for our partners by effectively merging their brand philosophy with our market expertise.

Step 1

Customized E-Commerce Strategy and Implementation:

We developed a customized e-commerce strategy tailored specifically for Sebamed, leveraging our understanding of the local market to enhance their online presence. This strategy involved the selection of optimal e-commerce platforms, product positioning, pricing strategies tailored for the Chinese consumer, and localized marketing campaigns that highlighted Sebamed’s unique selling propositions such as pH balance and skin compatibility.

Step 2

Marketing and Brand Positioning:

Our marketing initiatives have been crucial in establishing Sebamed as a trusted brand in China. We utilized a mix of influencer partnerships, SEO, and content marketing to educate the market about Sebamed’s scientific approach to skincare. Additionally, we managed various promotional campaigns during major Chinese shopping festivals, significantly boosting brand visibility and sales.

Step 3

Continuous Performance Monitoring and Optimization:

An integral part of our strategy is the continuous monitoring of sales data and market feedback. This ongoing analysis allows us to make real-time adjustments to marketing and sales strategies, ensuring that Sebamed remains competitive and responsive to consumer needs. This approach has been key in maintaining a strong market presence and adapting quickly to changes within the skincare industry.

Step 4

Future Growth and Expansion Strategy:

Looking ahead, we are exploring opportunities to expand Sebamed’s reach beyond China into other Asian markets. Based on the success in China, we are developing a scalable model that can be adapted to other regional markets, aiming to replicate this success and support Sebamed’s growth as a global brand.

Summary

Through our strategic partnership with Sebamed, we have not only established a strong online presence for the brand in China but also set a foundation for future growth. Our comprehensive approach from market entry, operational management, to ongoing sales optimization,has ensured that Sebamed can thrive in a competitive market and continue to expand their footprint globally.

"Competence, integrity, understanding of values and service portfolio were crucial for the success of our cooperation with Genuine for Sebamed in China. Damian Maib and Fabian Sinn's commitment went far beyond our expectations! China Speed!"

Patrick Kaminski

Managing Director China

Strategic E-Commerce Expansion for Sebamed in China

Market Analysis and Strategic Entry:

Operational Integration and Local Compliance:

How we made it

Customized E-Commerce Strategy and Implementation:

Marketing and Brand Positioning:

Continuous Performance Monitoring and Optimization:

Future Growth and Expansion Strategy:

Summary

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